What is George doing?

George is the CEO of a successful accounting firm. A few years ago, his business decisions focused only on the bottom line. After reading "Natural Capital" by Paul Hawken and Hunter and Amory Lovins, George started thinking about the environmental impacts of his decisions. Now he recognizes that doing what is right for the Earth is also right for his business; and his bottom line is growing.

George promotes alternative transportation to his workers by selling his business parking spaces at a premium and putting the money toward their use of public transit. His employees are happier because they're saving money and enjoying a more leisurely commute.   He also bought more efficient lighting for his office building and required that all PCs be shut down at night which resulted in a 40% reduction in his energy bill.

back to personas page

Why Campaign Earth?

Campaign Earth supports all levels of participation. Whether you take the monthly challenge or read our tutorial on global warming, your involvement is a necessary part of the solution.

No doom and gloom!! When was the last time depression got you really motivated? We're here to inspire with realistic action steps and stories of success.

A place to be heard. Every month, we'll bring you the thoughts and ideas of fellow members.

To begin, take a few minutes to read about two critical issues: renewable energy and sustainable lifestyle choices.